3 Tips on How to Design the Best Inbound Marketing Strategy for Your Brand

Inbound marketing is one of the most popular strategies for generating leads and conversions while simultaneously strengthening the brand identity of your company. However, it seems that the majority of businesses don’t know how to come up with an effective inbound marketing strategy, so it’s crucial that you have an idea of tactics available when building out your strategy.

With that said, here are three essential tips to keep in mind:


  1. Do Your Research

Before you get started on any inbound marketing campaign, it’s imperative that you have a plan laid out.

The first thing you need to do is some market research into what the immediate needs in your industry are. For example, if there’s a demand for an eco-friendly alternative, you can use that as a direction for your campaign. The next area that you will need to think about is to come up with a brand identity that relates most with the audience base you’re going for. To figure this out, you need to conduct more market research to find out which audience group is the most likely to support your cause. Once you have that sorted, you will need to design your content to cater to their preferences and needs.


  1. Have a Strategy for Content Creation

Now that you have conducted all the research necessary to get your campaign started, the next task is to produce your content. You have to keep in mind that the best content is what is useful for the audience and are not dull advertisements of your products and services. Your content needs to be informational, accurate and entertaining to make sure that you can retain the attention of the audience.  

The best way to entice people to keep coming back to your content is to have a regular content posting schedule, blogs are great for this!

Additionally, you should keep in mind that the content you post should still support your overall branding identity – the writing voice and central message should be consistent with the rest of your brand. For example, if your brand has always been a loyal supporter of the local community and you decide to cater to corporate partners, you will quickly lose your audience base. The people who have been loyal to your cause will feel betrayed by your campaign, so it’s crucial that you always remain consistent with your branding.


  1. Make Sure Your Site is Well-Designed

Lastly, you have to make sure that the content you’re producing is generating the results you expect it to. Ensure you  include a CTA somewhere on the content page where users won’t overlook it. When people are done reading your content, they should feel like they want to support your brand and what you’re trying to do – you need to make it as convenient for them as possible. If they have to go through multiple pages before they can get to the check-out page, they are much less likely to convert.

Your landing page should be in line with the message you’ve conveyed in your ads, as that will help to make people feel like they aren’t being click-baited into your site. Additionally, your landing page should be designed to have an easy and convenient navigation to ensure that people can access whatever they want to see within seconds.


With these tips, you should be able to start thinking of how your inbound marketing campaign will look and how it will generate leads. We are a digital marketing agency in Vancouver – if you’re looking to create inbound videos that result in conversions, get in touch with us today! We’d be happy to help.