4 Ways to Improve Your Website for Inbound Marketing

Thanks to modern, technologically-driven marketing, companies no longer have to beg for attention. Instead, they generate new leads and win over members of their target audience with one effective tactic: inbound marketing.

Gone are the days when marketers had to push themselves onto potential customers in order to get a sale or reach a target. As inbound marketing continues to take companies by storm, more and more businesses are looking to play the long game. With inbound marketing, companies can reach their audience with a strategic approach that helps generate interest, foster potential, and attract even more consumers. 


Flexibility in inbound marketing

Although inbound marketing may seem simple enough, the truth is that there are quite a number of strategies you could use because of the sheer number of platforms to which it is applicable. From social media to videos, inbound marketing can be applied in any shape, way, form, or approach. Out of all the different methods you could employ to give your business a boost online, the one that will best help you generate inbound leads is a website.


Inbound marketing tips for your website

Curious as to how you can boost your website’s effectiveness and make it a competition-stomping inbound-oriented powerhouse? Here are a few things that you should do to improve your website and help it gain the upper edge online:


  1. Tweak your website to be more inviting

In order to actually optimize your website for inbound marketing, you’ll have to make it look approachable so potential customers will want to look around the website for longer than a few seconds. When it comes to making a website conducive for inbound marketing, it’s important to think from a customer’s standpoint: 

What do I want to see?”
What do I want to learn about, and why did I come here for it?

Is there anything of value for me here?

Can I get useful data here?

All these questions are important to keep in mind because they will help you see from a different perspective. Standing in the customer’s shoes will help you figure out how to best cater to their needs. By thinking like your target audience, you’ll be able to turn your website into something much more valuable. Before you know it, you’ll be seeing the results of an improved inbound marketing strategy. 


  1. Establish a strong foundation

Inbound marketing and a strong online presence go hand in hand when it comes to succeeding online, and nothing embodies these two concepts better than your website and its framework. Understanding your website to be the foundation for your inbound marketing strategy is essential for making all the right decisions. Every change you make to this framework should lead to the creation of a website that is both powerful and easy to navigate. Make sure your website is a suitable representation of the nature of your business by incorporating your brand image and letting it manifest through utility, ease of use, and unmistakable appeal. Also keep in mind the overall user experience of the site, make sure it doesn’t take more than a few clicks for a user to get to the information they want to know about.


  1. Don’t underestimate the power of visuals

We can never, ever, EVER emphasize this fact enough to do it justice: visuals are the backbone for a website’s success. They catch a user’s attention, keep it, and turn it into a window of opportunity to generate conversions as it’s an additional way to prove value to visitors. Often, visitors will remember what they see and not what they read. Therefore, make sure that you can convey the message you want to get across through the smart use of visuals.  


  1. Maximize the utility of your website’s landing page

One easy way to tell that your website isn’t as effective as it could be is when it has a landing page that leaves its visitors lost and ready to leave. It’s simple: having a landing page that doesn’t tell users what to do next will result in all of your inbound marketing efforts being wasted. Make sure that your landing page actually converts! The best way to maximize the effectiveness of your website’s landing page is to incorporate a strong attention-grabbing call-to-action and convincing copy. 


Don’t miss out on an opportunity to generate leads by failing to position your website for success. With our four tips, you’ll be driving more relevant traffic in no time at all!


If you would like to implement an inbound marketing campaign, Blue Meta can help. We use innovative techniques that drive measurable lead generation. Get in touch now!