3 Benefits of Inbound Marketing For Small Businesses
Inbound marketing offers a number of benefits to all businesses, especially smaller ones with tight marketing budgets. The methodology is nothing new, as it has been around the marketing sphere for nearly a decade now.
To put it simply, inbound marketing is designed to draw customers in by using elements such as content, attention, engagement, trust, and satisfaction. The main purpose of inbound marketing is to help businesses connect with their potential customers, which ultimately leads to more sales.
Inbound marketing is made up of multiple digital marketing disciplines, such as search engine optimization (SEO), social media marketing, blogging, email marketing, and so on. These are tools that can be utilized in different stages of inbound marketing.
In short, this marketing methodology involves using various techniques to reach your customers in an organic manner.
Here is a list of benefits that inbound marketing can offer to your small business:
- Inbound Marketing Is Cost-Effective
Inbound marketing is cost-effective as it can generate leads to your business in a cheaper manner than outbound marketing. In fact, small businesses can generate leads from inbound marketing by spending one-third of what it would cost them to get a lead from traditional outbound marketing.
- Inbound Marketing Facilitates Long-Lasting Connections
Inbound marketing is all about building connections with customers. As long as the trust is established, the relationship is something that will last for a very long time. For example, when you post quality content on your blog consistently while also putting great SEO practices into action, your rankings will start to improve and you will garner new customers.
Given that you remain consistent in your practices and trust is found, your customers will most likely stay for a long time. The same goes with other forms of marketing such as social media marketing, email marketing, and other inbound methods. After you have successfully reached new customers using compelling content and gained their trust by establishing your authority in the field, the rest will come easier.
- Inbound Marketing Makes It Easier to Reach New Audiences
As inbound marketing is carried out online, you are able to reach new audiences and expand your reach by launching different types of campaigns. For instance, if you are selling SEO services online and you want to include social media services to your list of offerings as well, then you can easily target those who only want one but not both services. Unlike traditional marketing where the profile of both audiences is the same, inbound marketing allows you to reach people who are looking for social media services, for example, by targeting those keywords in your PPC campaigns.
With inbound marketing, you can choose precisely and in detail who will see your content, you are able to generate higher ROI than traditional outbound marketing. In sum, your PPC campaigns will be more targeted, more relevant, and only go out to those who really need your products or services.
If you’re looking for an inbound marketing agency to help you with your campaigns, we’d love to chat to see how we can support you! Get in touch with us today to see how we can help.