resource library

Four Easy Steps Help You Identify What Needs Improving & Why According to…

Stop stressing over digital experimentation and CRO When it comes to any sort…

Conversion rate optimization (CRO) is both an art and a science. Using the…

You don’t want to run an A/B test all by yourself. Why? Because…

(June 22, 2022) – CRO is about testing ideas on how to get more conversions from where you’re at right now. To start, you need to test an idea that you believe in. Depending on your type of business, you could have anywhere from no ideas to test to a thousand to test. The key is in identifying the ones worth testing. 

Businesses Can Receive Up To $15,000 To Develop A Digital Adoption Plan  …

(June 22, 2022) – CRO is about testing ideas on how to get more conversions from where you’re at right now. To start, you need to test an idea that you believe in. Depending on your type of business, you could have anywhere from no ideas to test to a thousand to test. The key is in identifying the ones worth testing. 

(May 18, 2022) – The biggest buzzword in digital these days is NFT. This digital currency is a pretty big deal and if you’re involved in marketing, you need to know what they are, what to do with them and how they’re already changing consumer behavior.

(April 26, 2022) – Blue Meta has been recognized by a respected industry ratings leader, ranking second among Canadian businesses on Clutch’s fastest-growing companies for 2022 and placing 22nd worldwide. 

(December 5, 2021) – Blue Meta is pleased to announce a partnership with Clearco, the world’s largest e-commerce investor that has deployed over $2.5B of equity-free capital to 5,500+ companies internationally to date. 

Looking for a digital marketing firm that can deliver results for you? Get in touch with us! Our team is always ready to take on new challenges.

In this episode of the Demand Gen Daily podcast, we discuss how e-commerce…

If you’re an e-commerce seller who’s had success on Amazon but wants to…

As an Amazon seller, you’re always looking for ways to grow your business,…

In the world of Amazon FBA, reducing operational costs is critical to remain…

If you’re looking to launch a product on Amazon, you might assume that…

If you’re considering selling on Amazon, product research is the most important step…

Amazon reviews have a significant impact on a product’s sales volume. In this…

Using social media ads, our team was able to mooove the sales needle on yogurt sales for a local dairy farm. See how we did it.

A year after the success of the Surrey Board Of Trade’s local campaign, “Thank You Surrey”, the organization once again approached Blue Meta for help on strategizing and implementing an updated version of it.

In 2021, local Surrey businesses were feeling the impact of health restrictions and reduced customer traffic. Messaging urging people to “buy local” was getting tired and there was a sense that many were starting to “tune out”. Help was needed, something that would resonate with local consumers. The Surrey Board of Trade reached out to Blue Meta.

Brand analysis. Brand audit, Brand Strategy… what do these all mean? We break down what a brand analysis actually is and why it’s important for your business.

Are you thinking about rebranding your company? There are many reasons for a…

If you are losing market share to your competition and not reaching your…

Finding your dream customer can take time. Get started by creating a persona…

Lead generation is important for any business. We’ve put together a list of tactics that you can utilize in your marketing strategy that are able to increase the number of leads coming into your sales funnel.

Businesses Can Receive Up To $15,000 To Develop A Digital Adoption Plan  …

Download the Guide to Cut Costs and Get More Results. In this whitepaper,…

I think a lot about ‘luck” in different contexts: does it exist? If so, where? And how does it manifest? It all has to do with a sense of personal control over situations and how you react to them. 

Digital marketing is always changing. It is important to stay flexible and adapt to the changes in trends to make sure your business is reaching your customers in the right ways. We’ve put together some strategies that you can build into your digital marketing strategy for your B2B business that will help get results.

Starting anything new can be scary and we don’t always know what the future will hold. We’ve put together our best advice for anyone looking to start their own business who may need that piece of motivation to “just start”.

Have an upcoming esports tournament or event and not quite sure how to advertise it? We’ve put together a list of tactics that will help get your event in front of the gamers you want.

This precise nature of esports draws in a certain type of fan that gravitates towards honesty, fairness, and camaraderie. Check out these do’s and don’ts to remember when launching an esports marketing campaign.

As esports continue to grow every year, marketers all around the world are taking notice. But how do you get into the esports industry? How can you use marketing opportunities effectively to reach this type of audience? Here are some things to consider when thinking about investing in esports.

Here are a few places for you to start if you’re not sure…

Lead generation is important for any business. We’ve put together a list of tactics that you can utilize in your marketing strategy that are able to increase the number of leads coming into your sales funnel.

Inbound marketing can be applied to many platforms but one of the most powerful are websites. Having a strong website enables your inbound marketing to not fall flat. Check out our 4 ways to improve your website to help visitors convert.

What is ROAS ROAS stands for return on ad spend and is a…

CLV Calculator      *This calculator is a quick estimate if you wish…

These top 5 tactics to improve your inbound marketing strategies are simple and easy to implement regardless if you’re a small business or large enterprise.

CPM Calculator      *to use the calculator zero out the number you…

An Introduction to Marketing Metrics If you had to, how would you answer…

Download the Guide to Cut Costs and Get More Results. In this whitepaper,…

The cohesive effort of the sales and marketing teams are imperative for effective corporate marketing. If these teams aren’t working together to bring in quality leads, overall revenue and company growth is stunted. We discuss some implications that occur when sales and marketing don’t work together.

We’ve all been there. Your boss is having a bad day and you…

Sometimes we know more than we think we do. There’s also times we…

In some cases taking control of a situation is the worst thing you…

Download the Guide to Cut Costs and Get More Results. In this whitepaper,…

Technical SEO is the evidence-based side of search engine optimization. It includes activities…

Search engine optimization or SEO in simple terms is how you get more people to your website by ranking higher on search engines. There are three core concepts in SEO.

A website can make or break your business. If it loads too slow you could be losing sales. Improve website loading speed with these tips!

Advertising on social media is vital for many brands. It can help you…

LinkedIn has become the most important channel for B2B marketing. The platform is…

Inbound marketing is important in any company’s strategy, but if you’re feeling overwhelmed by the amount of tactics required to make it worthwhile, we’ve put together some ways you may benefit from hiring an external inbound marketing firm.

Facebook still remains one of the best platforms for digital advertising and holds crucial information about your target audience. Use this data to your advantage and follow our five tips on how to make the most out of your branding campaign on Facebook.

Artificial Intelligence, and Chat GPT, are all things that have become increasingly hot-button…

Using social media ads, our team was able to mooove the sales needle on yogurt sales for a local dairy farm. See how we did it.

One of the most important indicators of how well an ad or a…

(June 22, 2022) – CRO is about testing ideas on how to get more conversions from where you’re at right now. To start, you need to test an idea that you believe in. Depending on your type of business, you could have anywhere from no ideas to test to a thousand to test. The key is in identifying the ones worth testing. 

A year after the success of the Surrey Board Of Trade’s local campaign, “Thank You Surrey”, the organization once again approached Blue Meta for help on strategizing and implementing an updated version of it.

In 2021, local Surrey businesses were feeling the impact of health restrictions and reduced customer traffic. Messaging urging people to “buy local” was getting tired and there was a sense that many were starting to “tune out”. Help was needed, something that would resonate with local consumers. The Surrey Board of Trade reached out to Blue Meta.

(May 18, 2022) – The biggest buzzword in digital these days is NFT. This digital currency is a pretty big deal and if you’re involved in marketing, you need to know what they are, what to do with them and how they’re already changing consumer behavior.