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Featured News & Podcast
Clutch Names Blue Meta as One of Canada’s Top Advertising & Marketing Firms
Looking for a digital marketing firm that can deliver results for you? Get in touch with us! Our team is always ready to take on new challenges.
Ep. 13 – Tyson Ediger | Drake Meats
In New Meta episode 13, Blue Meta CEO Nick Bideshi chats with Tyson Ediger, the Marketing Manager of Drake Meats.
Ep. 12 – Jan Arntorp | Sanderson Concrete
In ep. 12 of the New Meta Podcast, Nick chats with Jan Arntorp from Sanderson Concrete about the pandemic’s impact on business.
CPM Calculator
CPM Calculator *to use the calculator zero out the number you…
Ep. 11 – Jeff Ingram | Ingram Mortgage Team
In New Meta episode 11, Nick sits down with Jeff Ingram, a local Cloverdale mortgage broker from the Ingram Mortgage Team to talk about how mortgage rates are being affected by the pandemic.
Ep. 10 – Corbin Chivers | Call Corbin
In New Meta episode 10 Nick chats with local realtor and small business owner Corbin Chivers of Call Corbin.
5 Marketing Metrics and Their Definitions
An Introduction to Marketing Metrics If you had to, how would you answer…
Branding
The Only Guide You Need for a Successful Rebranding in 2020
Are you thinking about rebranding your company? There are many reasons for a…
What is a Brand Analysis
Brand analysis. Brand audit, Brand Strategy… what do these all mean? We break down what a brand analysis actually is and why it’s important for your business.
Entrepreneurs
5 Marketing Metrics and Their Definitions
An Introduction to Marketing Metrics If you had to, how would you answer…
Lead Generation Ideas for Your Business – Our Guide
Lead generation is important for any business. We’ve put together a list of tactics that you can utilize in your marketing strategy that are able to increase the number of leads coming into your sales funnel.
A Guide on How to Cut Costs and Get More Results
Download the Guide to Cut Costs and Get More Results. In this whitepaper,…
Musings on Luck, Life, & Business
I think a lot about ‘luck” in different contexts: does it exist? If so, where? And how does it manifest? It all has to do with a sense of personal control over situations and how you react to them.
6 Digital Marketing Tactics For B2B Business – Our Guide
Digital marketing is always changing. It is important to stay flexible and adapt to the changes in trends to make sure your business is reaching your customers in the right ways. We’ve put together some strategies that you can build into your digital marketing strategy for your B2B business that will help get results.
Thinking of Starting A Business? Just Start.
Starting anything new can be scary and we don’t always know what the future will hold. We’ve put together our best advice for anyone looking to start their own business who may need that piece of motivation to “just start”.
Esports
How to Market an Esport Gaming Tournament
Have an upcoming esports tournament or event and not quite sure how to advertise it? We’ve put together a list of tactics that will help get your event in front of the gamers you want.
The Do’s and Don’ts of Esports Marketing
This precise nature of esports draws in a certain type of fan that gravitates towards honesty, fairness, and camaraderie. Check out these do’s and don’ts to remember when launching an esports marketing campaign.
Things to Know When Investing in an Esports Audience
As esports continue to grow every year, marketers all around the world are taking notice. But how do you get into the esports industry? How can you use marketing opportunities effectively to reach this type of audience? Here are some things to consider when thinking about investing in esports.
How To Gain Recognition & Exposure Within Esports
Here are a few places for you to start if you’re not sure…
Inbound Marketing
Top 5 Tips on How to Improve Your Inbound Marketing Strategy
These top 5 tactics to improve your inbound marketing strategies are simple and easy to implement regardless if you’re a small business or large enterprise.
CLV Calculator
CLV Calculator *This calculator is a quick estimate if you wish…
CPM Calculator
CPM Calculator *to use the calculator zero out the number you…
5 Marketing Metrics and Their Definitions
An Introduction to Marketing Metrics If you had to, how would you answer…
Lead Generation Ideas for Your Business – Our Guide
Lead generation is important for any business. We’ve put together a list of tactics that you can utilize in your marketing strategy that are able to increase the number of leads coming into your sales funnel.
ROAS Calculator
What is ROAS ROAS stands for return on ad spend and is a…
Why Local Inbound Marketing is Here to Stay
Inbound marketing is constantly changing. We look at some of the things that create this volatile environment and how you can stay on top of the changes at your company to improve your inbound marketing strategy.
Leadership
A Guide on How to Cut Costs and Get More Results
Download the Guide to Cut Costs and Get More Results. In this whitepaper,…
How to Prevent Sales & Marketing Misalignment
The cohesive effort of the sales and marketing teams are imperative for effective corporate marketing. If these teams aren’t working together to bring in quality leads, overall revenue and company growth is stunted. We discuss some implications that occur when sales and marketing don’t work together.
Leadership at All Levels: How Leadership Values Affects Culture
We’ve all been there. Your boss is having a bad day and you…
Here’s Why You are Smarter Than You Think
Sometimes we know more than we think we do. There’s also times we…
Leading from Behind
In some cases taking control of a situation is the worst thing you…
Search Engine Optimization
Technical SEO: The Underrated Part Of Optimization
Technical SEO is the evidence-based side of search engine optimization. It includes activities…
The Complete Guide to SEO Marketing
Search engine optimization or SEO in simple terms is how you get more people to your website by ranking higher on search engines. There are three core concepts in SEO.
4 Tips on How to Improve Your Site Speed
A website can make or break your business. If it loads too slow you could be losing sales. Improve website loading speed with these tips!
Social Media
How Do Bidding Strategies Work for Social Media Ads?
Advertising on social media is vital for many brands. It can help you…
The Complete Guide to LinkedIn Marketing Solutions
LinkedIn has become the most important channel for B2B marketing. The platform is…
The Benefits of Hiring an Inbound Marketing Firm for Your Social Media
Inbound marketing is important in any company’s strategy, but if you’re feeling overwhelmed by the amount of tactics required to make it worthwhile, we’ve put together some ways you may benefit from hiring an external inbound marketing firm.
5 Ways to Improve Your Digital Branding on Facebook
Facebook still remains one of the best platforms for digital advertising and holds crucial information about your target audience. Use this data to your advantage and follow our five tips on how to make the most out of your branding campaign on Facebook.