Surrey Board Of Trade: Building Membership & Maximizing ROI Through Targeted Digital Marketing

Published: 2022-02-16 · Client Stories · Ricky Bandelin

The Surrey Board of Trade (SBOT) attracts businesses to Surrey while also supporting those companies already located there. Economic opportunity, workplace development and education, international trade, government advocacy and business connections are their primary service offerings.

With connections to a network of over 6,000 business contacts and over 60,000 local, regional and international professionals, SBOT supports business growth, expansions of brands and help businesses accomplish their government advocacy objectives.

Historically speaking, SBOT has been successful in executing multi-faceted marketing campaigns aimed at attracting new members. More recently, however, they recognized the potential to further maximize their ROI through targeted digital marketing.

"The Surrey Board of Trade is already a leader in our approach to marketing and member engagement. However, we recognized the opportunity to enhance our reach and better communicate the value we bring to businesses through a targeted digital marketing strategy," said Anita Huberman, CEO of SBOT.

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