Published: 2023-01-03 · Podcasts · Ricky Bandelin
Nick and Ricky share their predictions for digital marketing in 2023, covering trends in paid media, AI, e-commerce, and what marketers and business owners should be paying close attention to in the year ahead.
AI will continue to reshape digital marketing — from creative generation to campaign optimization and audience targeting. Marketers who learn to use AI as a force multiplier will pull ahead of those who ignore it. The tools are already here; the question is who uses them most effectively.
E-commerce brands that invest in brand-building alongside performance marketing will have a significant advantage. Pure performance-only strategies are becoming more expensive as signal loss (from iOS updates and cookie deprecation) makes attribution harder. Brand awareness creates a lift that performance marketing alone can't replicate.
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