Published: 2023-01-26 · Podcasts · Ricky Bandelin
Artificial Intelligence, and Chat GPT, are all things that have become increasingly hot-button topics in 2023. In this episode of Demand Gen Daily, we discuss how to keep your skill set current in the era of AI.
The concern many marketers have is that AI tools will replace human marketers. While these tools are powerful, the reality is that the best outcomes come from humans who know how to use AI effectively — not from AI operating on its own.
1. Don't ignore AI tools — marketers who learn to use AI effectively will outcompete those who don't. Start experimenting with tools like Chat GPT to understand their capabilities and limitations.
2. AI is best used for augmentation, not replacement — use AI to speed up research, drafting, and ideation, but always apply human judgment to strategy and creative decisions.
3. Stay curious and invest in learning — the landscape is changing quickly. Dedicate time each week to staying current with new tools and their applications in marketing.
4. The fundamentals still matter — deep knowledge of your customer, strong copywriting instincts, and strategic thinking are more valuable than ever as a filter for AI-generated content.