Published: 2023-02-09 · Podcasts · Ricky Bandelin
Q1 is often overlooked as a marketing opportunity — most businesses are recovering from the holiday rush, tightening budgets, and waiting for momentum to build. But your competitors are pulling back too, which means Q1 is one of the best times to push your advantage.
The brands that show up consistently in Q1 — with good creative, smart targeting, and strong offers — gain ground that lasts throughout the year. Lower CPMs, less competition for ad inventory, and an audience that's ready to make decisions after the holiday pause.
Use Q1 to test new channels, build your retargeting audiences, and set up the systems for a strong Q2 and beyond. The groundwork you lay in January and February pays compounding dividends as the year progresses.
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