Published: 2023-02-18 · Podcasts · Ricky Bandelin
Competing purely on price on Amazon is a race to the bottom. The moment you lower your price, a competitor can lower theirs — and eventually margins disappear. This episode covers how to differentiate on Amazon so you don't have to fight on price.
Brand value, product quality, and storytelling are the most sustainable differentiators on Amazon. Customers who care only about price are not your best customers anyway — they'll switch the moment someone undercuts you.
Pricing strategy on Amazon is a long-term game. You can launch at a lower price to gain traction and early reviews, but plan to raise your price once your ranking and review count are established. Starting too low trains buyers to expect discount prices and can hurt your brand.
Make sure to subscribe on your favourite channel and sign up for the newsletter to get demand gen tips and tricks delivered right to your inbox!