New Meta Podcast Ep. 3

Published: 2019-10-10 · Podcasts · Nick Bideshi

In New Meta episode 3, Blue Meta CEO Nick Bideshi zeroes in on a question he hears constantly from business owners: "how do I know if my marketing is actually working?" This episode is a primer on building a measurement framework that connects ad spend to real business outcomes.

Too many small businesses are flying blind — spending money on social ads or SEO with no clear way to attribute what's driving revenue. Nick breaks down the fundamentals of marketing analytics that every business owner should understand, regardless of how much they're spending.

In this episode we discuss:

• The difference between vanity metrics and metrics that actually matter to the business
• How to set up a basic attribution model for your digital marketing
• What Google Analytics data to look at first when diagnosing underperformance
• Why most businesses are measuring the wrong things in their social media reporting
• The single most important question to ask about every marketing channel: is it profitable?

Listen to New Meta on Spotify, Apple Podcasts, and YouTube.

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