Published: 2021-05-20 · Podcasts · Nick Bideshi
In New Meta episode 13, Blue Meta CEO Nick Bideshi and Chief Marketing Officer Ricky Bandelin chat with the Marketing Manager of Drake Meats, Tyson Ediger. Drake Meats has been in his family for over 70 years, but they recently decided to enter the e-commerce world with their new Jerky In A Box subscription line.
Nick and Ricky dig into how a family-owned legacy brand approaches digital marketing, and what it takes to launch a new direct-to-consumer product line. Tyson shares the behind-the-scenes story of building an online audience from scratch and the lessons he's learned along the way.