Published: 2021-06-20 · Client Stories · Ricky Bandelin
Founded in 1949, Drake Meats – producers of Jerky In A Box – needed a seasonal campaign that would capitalize on the Father's Day gift-giving occasion.
We developed a targeted campaign that positioned beef jerky gift boxes as the perfect Father's Day gift, combining creative ad design with precise audience targeting.
The campaign generated over $85,000 in sales in just three weeks, and went on to win recognition at the Hermes Creative Awards for its effectiveness and creative execution.