Our Creative Director

Aaron Armstrong

Aaron’s love for problem solving lead him into his career in creative. Having lead a boutique agency in his homeland of New Zealand, this Kiwi loves to find the right solution to help his clients communicate effectively, regardless if it’s a Fortune 500 company or a small business. As a self proclaimed beer snob, you’ll find him out discovering the latest brew.

About Nick Bideshi

We understand businesses of all sizes

Blue Meta CEO, Nick Bideshi, outlines the ins, outs and how-to’s of how to get more results without wasting resources. Nick covers all the bases - from cash positions and metrics to cutting costs and how to adapt to the volatility of changing online behavior.


A master of B2B marketing and change management, Nick has built his career on knowing the intricacies of how business metrics affect operations, revenue and profitability.

With his background in mergers and acquisitions, sales and marketing, finance and operations, he’s successfully managed several companies, leading them through expansion and contraction while still generating and scaling revenue.

Currently, Nick holds the position of CEO at Blue Meta, a digital marketing agency located just outside Vancouver, British Columbia and recently recognized as one of the top digital marketing firms by Clutch. He holds a Bachelor’s degree in Business Administration from the University of the Fraser Valley.

Turn visitors into customers, leads into conversions. It’s easier than you think. You just have to know where to start and what to do.

“The Crawl, Walk, Run of Conversion Rate Optimization” is a definitive guide that takes you through the steps needed to improve your CRO and amp up your business.

Get the most out of your website.

Improve Your CRO Through Ongoing Testing

(Hint: It’s What All The Big Brands Are Doing)

Download Our Latest White Paper To Learn More

Using Experimentation To Build Brand Experience

Savvy consumers and stiff competition: today’s customers demand a brand experience that’s contextual, relevant and personalized. The cookie-cutter approach to marketing that was in place for decades is long gone. 

But rather than seeing this as a threat, the companies redefining brand experience are those that have embraced risk, innovation and experimentation. It has become the new playbook for growth. And it’s easier than you think.

Need help with your CRO? Let’s get started


We understand businesses of all sizes

In our latest white paper, we’ll show you the what, how and why of experimentation. Here are a few things you’ll learn:

  • Debunking the 5 most prevalent experimentation myths
  • Getting started with conversion rate optimization
  • Identifying areas of improvement in your website conversion funnel
  • The tried & true process of generating hypotheses
  • How to prioritize your test hypotheses
  • Setting up & running tests the right way
  • Analyzing & learning from experiment results

Learn how to start improving your CRO.

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