Demand Gen Daily – Ep 16: The Rise of the Fractional CMO

Fractional CMOs have been on the rise over the last 2 to 3 years. A Fractional CMO is typically a part-time position and they can help with leading your marketing strategy and managing your marketing team. If you can’t afford to fulfill a full marketing team, this may be your solution. Find out everything you need to know about hiring a Fractional CMO in this episode.

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Here are some key takeaways:

  1. This kind of consultant can be helpful to you to help you get the lay of the land and answer a lot of business operational questions about hiring, job descriptions, how to build out your team to achieve your goals, etc.
  2. Fractional CMOs are also helpful to hire to have them audit your full system between marketing and sales. They can also help audit your marketing to help you break out of a plateau if you’re experiencing that. 
  3. You can use a Fractional CMO sitting at a more leadership executive level to assist you in strategic planning, and how to tie the business side of things with regards to finances into your marketing. These types of more business-oriented discussions can help iron out the full system of your business to scale and grow to your full potential.
  4. The growth of marketing has gotten a lot more complicated where you need to have a full system working as one omnichannel strategy to do well. The Fractional CMO can come in and help oversee all of these things.

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