Demand Gen Daily – Ep 29: Getting Stuck in Strategy

Developing a strategy for how you’re going to achieve marketing results is crucial, but don’t let it hold you back from actually executing the tactics you need to get those results. Spinning your wheels constantly reiterating the strategy because trying a tactic for a short period of time to find it doesn’t work is a surefire way to waste time. You need to give tactics and execution time to gather data, see what can be improved, and re-iterate there first before going back to the strategy to plan something new.

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Here are some key takeaways from this episode:

  1. Strategies should be reviewed and adjusted per quarter. If you re-strategize too early, you’re in a constant cycle of pivoting the strategy and not allowing the tactics to gather enough data.
  2. Focus more on iterating the tactics rather than going back to re-do the full strategy. You need to get data, work the problem and exhaust the number of solutions to a tactic before you determine it’s not working for you.
  3. Without a strategy, without execution, without tactics, you get zero results. Without a strategy but good tactics, you can still get good results. At the end of the day, if you aren’t executing, the strategy is meaningless.
  4. Don’t get us wrong, strategies are critical for success. But if you’re spinning your wheels you aren’t going to get anywhere. 

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