With the cost of acquiring new customers increasing, it is important to have a good understanding of your LTV to CAC ratio in order to make strategic decisions about marketing and sales efforts.

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The main idea with the LTV to CAC ratio is if customer acquisition costs double and lifetime value doubles, there’s no net change in profit.

👉In this podcast episode, you’ll find:

• If LTV and CAC are not rising by the same amount, profitability is decreasing
• The problem drop-shipping is facing
• Why brand matters

Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here! 

Part 1 | Part 2 | Part 3 | Part 4

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