Demand Gen Daily – Ep 5: How to be Profitable in the Face of Rising Costs
With the cost of acquiring new customers increasing, it is important to have a good understanding of your LTV to CAC ratio in order to make strategic decisions about marketing and sales efforts.
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The main idea with the LTV to CAC ratio is if customer acquisition costs double and lifetime value doubles, there’s no net change in profit.
👉In this podcast episode, you’ll find:
- If LTV and CAC are not rising by the same amount, profitability is decreasing
- The problem drop-shipping is facing
- Why brand matters
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
Part 1 | Part 2 | Part 3 | Part 4
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