Demand Gen Daily – Ep 7: How to Win in a Recession – Part 2 – Using Metrics & KPIs During a Recession
Using metrics and KPIs can help you identify opportunities to succeed in your marketing to stay competitive if your competitors are in the same type of case position as you.
👉 We discuss the core metrics to use in your business including:
- Customer lifetime value (LTV), which was discussed in our previous mini-series that you can watch [here].
- Customer acquisition cost (CAC)
- Customer acquisition cost payback period
- ROAS and LROAS and which one is better
ROAS has become a metric that is more out of date with the introduction of iOS14. It’s affecting the accuracy of data and how you can report success from certain results. Using the LTV method can ensure you’re using accurate data to make decisions.
Have you listened to the other sections of the How to Win in a Recession series? If not, check they out here!
You can also find the downloadable whitepaper about this discussion here.
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