Demand Gen Daily – Ep 1 – Customer Lifetime Value & How Your Business Can Be Profitable
In a very interesting first episode, we explain what demand generation means and why you should care.
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In a very interesting first episode, we explain what demand generation means and why you should care.
We’re looking at both sides of that equation: lifetime value versus customer acquisition cost (or what we call CAC). The main takeaway: if your lifetime value is greater than your customer acquisition cost, that means you have a profitable business.
👉In this podcast episode, you’ll find:
- The key components of demand generation
- The methodology of lifetime value versus customer acquisition cost
- How to calculate lifetime value
- The main components of customer acquisition cost
- The Golden Rule of LTV to CAC
Subscribe and listen on your favourite podcast platform.