Ep. 14 – David van Keulen | Donia Farms

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In New Meta episode 14, Blue Meta CEO Nick Bideshi and VP Business Development Jay Lundgren chat with David van Keulen of Donia Farms. Donia Farms has been a family business dating back to the 1950’s, and their current line of consumer products has helped them evolve the business from its production roots. Nick and Jay chat with David about the importance of trust in the food industry, as well as the impact of brand and social media on small businesses.

In this show we discuss:

• The history of Donia Farms
• The importance of trust in the food industry
• The impact brand has on consumer decision making
• The pros and cons of social media for businesses
• and much more

Check out the video below if you prefer to watch our conversation:

Connect with Donia Farms: Website | Facebook | Instagram

• Introduction with David (0:00)
• How the milk industry functions (4:23)
• Generational disconnect with farmers (8:20)
• Distrust in large corporations (11:00)
• Customer reviews (16:16)
• Overcoming challenges as a small business owner (17:55)
• One stop shop vs specialized shops (22:00)
• Brands and customer values (25:20)
• Awareness of health and social media’s influence on fitness (34:14)
• Ads on social media (36:00)
• Social media algorithms are smarter than humans at their worst (38:05)
• Social media keeping eyes on screens (42:00)
• Future of social media (43:48)