Demand Gen Daily – Ep 2: 3 Primary Components of Customer Lifetime Value
Look, no matter what size your business is, understanding the factors that influence lifetime value is essential to making the right marketing decisions.
We take a look at three primary factors in our lifetime value (LTV) to customer acquisition cost (CAC) discussion: frequency, average order value, and contribution margin. We’ll also take a look at some real-world examples to help illustrate these concepts.
👉In this podcast episode, you’ll find:
- The 3 primary factors of LTV
- How to increase the frequency of purchase and average order value
- Importance of knowing your contribution margin
- How to increase your contribution margin
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
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