New Meta Ep. 6 – Steffen Janzen | Picnic Creative

Published: 2020-02-20 · Podcasts · Nick Bideshi

In New Meta episode 6, Nick and the team sit down with Steffen Janzen of Picnic Creative. Steffen's company Picnic focuses on a niche food category and was started because of Steffen's unique talents and passions. The team breaks down the importance of ethics and emotion in advertising and discusses the changes and problems that arise with social media marketing.

In this show we discuss:

• How Picnic Creative built a niche-focused agency in the food marketing space
• The role of ethics and emotion in advertising — why authentic brands win
• How changes in social media platforms affect brand strategy and content creation
• Building a creative agency around your genuine passions and talents
• Why niche expertise often delivers better results than generalist marketing

Connect with Steffen: picniccreative.ca | Facebook | Instagram | LinkedIn

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