Top 5 Tips on How to Improve Your Inbound Marketing Strategy
Inbound marketing is the process of drawing potential customers to you using branding, content marketing, search engine marketing, and social media. Inbound marketing has been growing in the last few years in popularity. Instead of pushing a message to potential customers companies give high-value information to the customer which then creates more brand loyal and organic growth.
We also have a great article on How to Improve Inbound Marketing Tactics.
Below are five tips to help your brand improve its inbound marketing strategy.
1. Free content is the way to go
Many companies get caught up in the idea of making a profit out of everything they do, so they may charge people a fee to access their blogs or subscribe to their newsletters. If no one has told you this before, let us be the first to say that does not and will not work, regardless of how well-written your content is.
If you’re not a well-known media entity that has been using such a business model for years, the only thing that a paid subscription service will do to your brand is bringing it down. You need to let people have access to entertaining and useful content to improve the general public’s impression of your brand. That’s the real purpose of inbound marketing, not to make immediate profit, but to get more people to engage with your brand. As users engage and feel a value exchange between your brand and information they are more likely to become a potential customer.
2. Avoid clickbait titles
The headline is something that will capture the attention of the audience, so it’s imperative that you make it as captivating as possible. However, one thing you need to avoid is sensationalism, as that will have a negative impact on how people perceive your brand. For example, something like “TEN INDUSTRY SECRETS THAT WILL BLOW YOUR MIND: NUMBER 10 WILL SHOCK YOU” is a clickbait title that will cheapen your brand. You need to keep it classy and honest, but also interesting enough to pique the audience’s curiosity.
Write your title to let the reader know what you are going to talk about and the benefit they get out of the information.
3. Add a blog to your site
Blogging is a great way to keep people in the loop as to what’s going on with your company and the industry as a whole. It’s also a great place to post your content regularly, as people will know exactly when they can expect content to drop and where they can find it. This is the reason why so many companies are launching a blog on their site to clue people in on the latest happenings and trends in the business world. It’s a great way to establish yourself as an educator, as people will know who to turn to when they have questions about the industry.
A blog is only one step towards a well-rounded inbound marketing strategy. Adding tools and new techniques to your tactics will help you improve your site visits and domain rank which will in turn get more people to read the information you are sharing. Just because you share it does not mean you will get readers instantly. Distribution is an important through when creating a blog. Mobile Monkey wrote a great article on 30 Essential Inbound Marketing Tools that you could check out to get some ideas.
4. Invest in email marketing
Many people think that email marketing is a dying art, but in reality, it’s actually alive and kicking. This is because email marketing is one of the most cost-efficient marketing tactics out there, as it costs very little to send out an email blast to all of your leads. You can use email marketing in conjunction with your inbound marketing strategy to drive more traffic to your website and generate greater interest in your brand.
Be careful not to send junk email, take the time to plan out your email marketing strategy as a spam ban can cause your brand more harm than good. The best way to stay out of spam folders is to keep email blasts of high value and be clear to new sign-ups what your emails are for and what type of content your company will be sending. We also advise you never to buy an email list. Make sure you’re always following CAN-SPAM and CASL.
5. Make a great landing page
Of course, we can’t say anything about digital marketing without talking about landing pages, as that’s where all your traffic ends up at the end of the day. If you use your content page as the landing page for your online campaign, you need to make sure that people can find the information they are looking for right away. You also have to make the content on the page consistent with the topics covered within your ads.
The last thing you want to do is bait people to click on a link they saw to land on a page that’s not where they want to be nor lacks information that is relevant to the campaign they just clicked on. That will hurt the reputation and perception of your brand. You will seem dishonest and untrustworthy as a business, which may make getting leads in the future more difficult. If you’re having issues making a landing page, we recommend that you work with a professional digital agency to help you make the best site possible.