How to Optimize Your Website for Lead Generation
Your website is one of the main tools to generate leads for your business, but it is not as easy as it seems. You may have placed a “click here” button somewhere on your site, but that is not enough to increase your leads. You need a more strategic approach and to optimize your website for better lead generation.
The lead generation process
The lead generation process begins when a visitor clicks on one of your call-to-action (CTAs) buttons on either your ads, your social media accounts, or anything else that you have set up that directs users to your website. The CTAs are linked to your designated landing page where users can complete your ideal conversions such as submitting a form, completing a sale, or some other desired action. Once this action takes place, there may be a confirmation or “thank you” page involved and the generation process has begun.
There are things you can do to optimize your website to leverage the information you receive and convert the visitor into a lead.
- Check the pages that get the most traffic
It’s essential to understand how your website currently performs and see where you can make improvements to increase your lead generation. Conduct an audit of your website and see which pages generate the most traffic. That’s where it’s best to place your forms or calls to action for better chances of generating leads.
- Evaluate your lead generation sources
Using some tools available online, you can measure how much each of your lead generators is contributing to your business. These tools can also give you feedback and recommendations on how you can improve them. You can also create internal reports, evaluating the performance of your landing pages, CTAs and leads that convert. See which ones are performing the best in terms of lead generation and create more of them.
- Optimize the entire lead generation process
When you link a blog post to another part of your website or a previous post, make sure that they are related. You need to capitalize on the visitor’s interest in a particular topic. Once a visitor lands on your website, you can learn about their conversion path, which hopefully ends up with them filling the form and becoming a lead.
In cases that they don’t end up with the desired goal, you can still optimize their conversion path. You can run an A/B test on a landing page to know which tactics will work better. Test for the CTAs, the landing pages, and the confirmation pages, to determine which are the key pieces of the lead generation process.
- Use a basic CTA on your homepage
Your homepage is the first page visitors will often see when they go directly to your website. You can optimize it by adding a basic CTA. During the initial visits, potential customers may not be ready to make a purchase or see your most complex content, so the CTA should be as non-invasive as possible. You can use “Subscribe for Updates” or “Try Us for Free.” It’s an option that will require little to no effort and commitment from them, but you make them aware of your business and products.
Your website is a powerful tool to draw interest and convert visitors into business leads. Optimizing your web pages will help you increase your lead generation and conversion rates.
If you are looking to improve your web design for lead conversions, Blue Meta can help. We use innovative techniques that drive measurable lead generation. Get in touch now!