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Lead Generation Strategies for your Business

Ricky Bandelin

CMO

To fill your pipeline with high quality leads, your lead generation strategy must be fully optimized. We’ve put together a list of different tactics you can use in your lead gen strategy so you can find the best methods for your company.

If you are hoping to keep your clients and customers happy, you should keep yourself updated with any changes in consumer habits. Expectations today are a lot different than how they used to be many years ago.

 

As marketers, we must be able to recognize these changes to adapt products or services to mirror what current and potential clients are looking for. This will bring in more high-quality leads which will bring you better sales opportunities. It is essential that your lead generation campaigns are effective so we’ve listed a few different tactics to make sure your strategy is optimized.

 

Email Marketing

Since email marketing starts with outreach to potential clients and leads, you will need to create a targeted list of prospects that match your demographic. You will then want to send them a personalized email based on the information you’ve collected.

 

Email marketing provides a tremendous opportunity to research your target audience, making it a great channel for new lead generation. This can be through campaigns going to current customers and campaigns going out to prospects. The messaging for each campaign must be tailored for the audience you’re speaking to as broader, more general messaging can lose its effectiveness. Personalization is key i email campaigns. People want to information sent to them that is specific to them and their preferences. From these campaigns, you can garner an increase in lead generation within your current audience and with possible prospects as well.

 

Start Blogging

If you haven’t started a blog already, it is a great way to build your website’s visibility and use your Google keywords. It’s also a great way to develop better trust in your brand and inform readers on what you do as a company as well as other related subjects and topics that might have to do with your products and services. You will also be nurturing any new leads that might be coming to your website for information. Be sure to include specific calls to action and links to your social media or any other platforms that visitors can find you at.

 

Social Media Upkeep

No matter what social media platforms you sign your business up for, you will want to make a habit of posting regularly. Share any relevant content from others and include your content as well. Attracting loyal followers will help you build relationships and drive your metrics up. Social media gives you the chance to engage and interact with your followers directly, building trust and a better relationship with your customers.

 

Using your social media channels to share updates and promotions will increase interest in your online community. Allow customers to comment and review your services or products, and reply to them quickly so they know you are active. It will also show that you care about what your customers have to say about your final product and business.

 

Increase Engagement

By using these tips, you will be able to get your followers and visitors to engage with you. Give them the option to contact you more easily and quickly. Make sure that your “Contact Us” section on your website can be easily found and is right where anyone would expect it to be. On social media pages, make sure to fill in your contact info, sharing phone numbers, emails and website links. You can also add call to action buttons to your cover photo as an additional contact method. There are some default options you can pick from for this button including call now, email and sign up for a newsletter. 

 

If you’re looking for an experienced digital marketing agency to help with your lead generation, get in touch with us today! We’re happy to help craft the perfect marketing plan for your business.

 

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