Our Creative Director
Aaron Armstrong
Aaron’s love for problem solving lead him into his career in creative. Having lead a boutique agency in his homeland of New Zealand, this Kiwi loves to find the right solution to help his clients communicate effectively, regardless if it’s a Fortune 500 company or a small business. As a self proclaimed beer snob, you’ll find him out discovering the latest brew.
CASE STUDY
$0 - $100,000 in revenue in
45 days
Jerky in a Box
Drake Meats, based out of Drake, Saskatchewan came to Blue Meta looking to launch their new brand, Jerky in a Box. With strong packaging and messaging, it was time to get the product into the hands of meat lovers across Canada while also utilizing Drake Meats’ very loyal following. Blue Meta worked closely with Drake Meats to develop a comprehensive marketing launch strategy that carried forward into a strong Q4 digital marketing campaign to generate subscriptions and gift box sales.
CASE STUDY
4x increase in sales
NutriBites
NutriBites came to Blue Meta needing to grow their store listings in Eastern Canada Costco locations or risk being delisted. We developed a plan to grow brand awareness using social media posts and social media ads. Using messaging that focused on the Canadian ingredients and benefits for pets, sales started to rise, as did the number of stores offering the product. We also developed a series of videos that received high engagement and reached thousands of people.
NutriBites went from threatened product discontinuation to store expansion where now Costco West locations were also interested in selling the products.
CASE STUDY
Donia Farms
Donia Farms wanted a marketing partner who cared about the bottom line and shared results that mattered. Blue Meta worked with Donia Farms to develop a digital marketing strategy to execute social media ads to grow awareness and ultimately increase sell through at local grocery stores.
Since hiring Blue Meta, website traffic has increased 200% and sales for their full line of grassfed, local dairy products have increased month over month.
CASE STUDY
Camp Beer Co
With British Columbia having over 170 craft breweries at the end of 2018, Camp Beer Co. approached Blue Meta to create a unique brand that would allow them to stand out from the crowd. This included building a strong brand strategy and artwork that could be applied to a variety of mediums as well as a website and promotional strategy, including social media management.
Social Media Marketing Services
The intersection between creative & digital performance.
We use data to create a better and more customized customer experience that drives revenue.
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See what we've been working on
From 0 to 100K
revenue in just
45 days
Hit year one
goal in under
3 months
Acheived a
10.8x
Return on Ad Spend
Acheived a
11.3x
Return on Ad Spend
revenue in the
first 3 months
2X
80%
decreased
cost per lead
455%
increase
in canned off-sales year over year
5x
followers
on Instagram in 1 year
Acheived a
6.28x ROAS
in under 5 month
reduction
in lead cost
91.6%
685%
increase in
online revenue
We help your business grow with...
SEARCH OPTIMIZATION (SEO)
90% of consumers use a search engine to find what they need every day.
Google is constantly updating their algorithms, making it difficult to stay at the top. We make sure that your website is ranked at the top so you get first dibs at the leads searching for your service.
SOCIAL MEDIA MARKETING
Our social media consultants don't just post to get likes and impressions. We post meaningful content that has a purpose.
We specialize in social media ads as well as social media management. Our approach is focused on getting you results that make money, not vanity metrics that are just fluff. When we meet to discuss results, you'll get access to real time dashboards, insights and a scorecard so you can see the numbers that matter most: return on ad spend, purchases, revenue, leads and more.
ECOMMERCE MARKETING
Go direct to consumer with a full ecommerce strategy that is designed to get a positive return on investment.
The ecommerce marketing services offered at our agency include tactics for each level of the buying journey. From generating awareness, to converting users into purchases, to the post-purchase follow up; our experienced ecommerce marketing specialists develop & execute tactics that drive sales.
PAY PER CLICK ADS
Our advertising agency has over 15+ years experience running profitable digital campaigns on Google Ads, Microsoft Ads and more. Pay per click ads can help support your efforts on social media to ensure customers searching for you after seeing you on social can find you quickly and easily.
We know how to get in front of the right audiences who are most likely to convert on your website. We set up tracking to measure each connection so you know exactly where your dollars are going and can see where your leads are coming from.
We leverage our financial and business acumen to tackle your marketing problems with data so you get the right people clicking on your ads at the best possible cost.
EMAIL MARKETING &
MARKETING AUTOMATION
Email marketing drives the highest ROI compared to any other marketing tactic on the market.
Using data from all of your marketing and promotional efforts our team can build a sales funnel and personalized automation systems that make your customer feel like that are being spoken to directly.
INFLUENCER MARKETING
Working with influencers is a great way to boost sales online and increase your social media following for your brand.
We can help you find the perfect influencers for your product and guide you through managing relationships with influencers to ensure maximum reach is achieved.
OUR APPROACH
Tyson Ediger
Drake Meats
"What set them apart from other advertising agencies that I’ve worked with is that they weren’t just concerned about ad spend and spending a lot of money on marketing campaigns. Blue Meta was far more concerned with the project’s profitability and that we were accurately measuring our market performance."
Social Media Video Ads
NUTRIBITES
Measurable marketing is the only way to get results.
STRATEGIC THINKING
With research and an understanding of your industry, our marketing methods have proven to deliver market leading profitable results in quick timelines.
TEST TO FIND THE BEST
There are so many marketing tactics available and within that, even more variables to test to find the right mix to get the results we all want to see.
UNDERSTANDING CONSUMER BEHAVIOR
We help identify what consumers want, but also where, when, why, and how they want it. This helps us put you in the place most likely to get results.
METRICS = MONEY
Most often then not, companies focus on the vanity metrics, or "the fluff". We don't do that here. We focus on the metrics that make you money like CAC, ROAS, CLV, profit margin and more.
OUR APPROACH
Kevin Larsen
Camp Beer Company
"Blue Meta took our vision of CAMP Beer and translated our ideas into an identity that our customers can be proud of."
David van Keulen
Donia Farms
"We've seen a significant increase in website traffic and growth with our sales. Unlike the other firms we used in the past, Blue Meta is results-based. Everything that’s frustrating to a brand owner, Blue Meta is not. When it comes to monitoring and sharing results, their team does it."
We specialize in strategy, creative, digital and metrics for small to medium sized businesses.
STRATEGY
We go deep and learn about your industry and your business. We can’t make strategic recommendations without insight and justification. It is here that we draw the map for our journey together.
CREATIVE
Creative is more than a logo or nice picture. Creative is a way of being and thinking. Curiosity drives ideas that are outside the box and executed to move culture and behaviour. It is what who are.
METRICS
Our goal is to make your business successful. We don’t look at vanity metrics, but business metrics. We want to make an impact where it counts. It is what we do.
DIGITAL
Is a medium for connecting with and influencing people. It is where and how we communicate.
CAPABILITIES
A team you can trust
We work side by side with our partners, using data to build exceptional brands and experiences.
More awesome results we're getting for our clients
20.8x ROAS
decrease in lead cost
60.6%
44.2%
increase in booked appointments from marketing
in sales from 3M to 12M in 6 months (annualized)
4x increase
sales potential to expand to more stores
5x
Went from threatened product discontinuation to expansion
CPA to acquire an ecommerce sale
$10
237%
increase in highest monthly revenue
in ecommerce revenue
year over year
32x increase
“Creatively, Blue Meta has been amazing. Some of the ideas you have come up with I have been super excited about. I think for the first time ever, I have confidence in our marketing strategy.”
Tina Finan
10net Focus & Oneder Chair
Blue Meta CEO, Nick Bideshi, outlines the ins, outs and how-to’s of how to get more results without wasting resources. Nick covers all the bases - from cash positions and metrics to cutting costs and how to adapt to the volatility of changing online behavior.
We understand businesses of all sizes
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Let us help you reach your full potential
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