It all starts with your brand
10net, like many companies, was struggling to communicate their unique value proposition and product and service offerings to potential customers.
The need for brand clarity and how this would support entrance into new markets, in addition to solid marketing and sales strategies, was required to ensure future growth. Blue Meta partnered with 10net and made recommendations on how best to promote their business through strategic marketing and sales efforts, all of which are currently underway.
About 10net
10net is a collection of companies offering experiential digital signage solutions including ideation, design, procurement, installation, and system monitoring and management. With offices in both Canada and the US, they are well-positioned to serve customers across North America.
Since 2008, 10net has been collaborating with businesses looking to create one-of-a-kind memorable experiences as well as those looking for multi-location systems that convey internal-facing communications, as well as product and service offerings.
1. Challenge
10net’s challenges and objectives.
10net, like many companies, was struggling to communicate their unique value proposition and product and service offerings to potential customers. The need for brand clarity and how this would support entrance into new markets, in addition to solid marketing and sales strategies, was required to ensure future growth. Blue Meta partnered with 10net and made recommendations on how best to promote their business through strategic marketing and sales efforts, all of which are currently underway.
2. Strategy
How blue Meta supported 10net’s marketing efforts.
10net was challenged by communicating their unique value within the digital signage solutions space, as well as how their products and services could benefit prospective customers. Trying to be everything to everyone was creating confusion in their messaging and diluting their marketing efforts.
Having been successful in Canada due to their large referral network, a clear and strategic plan for lead generation needed to be created as they acquired new companies and expanded into the US.
While 10net had been working internally on their marketing strategy, they recognized the need for an objective, external resource who could come in and evaluate their business, marketing, and sales efforts to date as well as provide guidance and support on how best to move forward.
“Our biggest challenge was how to convey what we do and help people understand the different streams of our business,” said Tina Finan, 10net CFO. “We needed someone who could help us take that step back and think outside our space to better communicate with potential customers”.
3. Execution
How Blue Meta helped 10net identify what was needed to move forward
Through an initial discovery meeting, Blue Meta identified that the current business model of trying to communicate all of 10net’s different service offerings under one company was ineffective and creating confusion in the marketplace. The recommendation was put forward for a new brand architecture that would separate the unique service offerings and target audiences according to specific needs.
As well, Blue Meta recommended new marketing strategies and tactics that directly targeted lead generation and supported sales efforts within identified verticals.
Blue Meta created and presented a strategic marketing plan for three new brands, including names, logos, messaging, and supporting marketing and sales tactics that would aid future acquisitions and help to acquire customers in both existing and future markets.
A marketing calendar and budget were also presented, and adopted by 10net, some of which included the creation of new messaging, sales tools, websites, digital marketing strategies, and trade show activity. Clear KPIs will allow both 10net and Blue Meta to identify what is working and what needs to be tweaked to ensure maximum success for the money spent.
4. RESULTS
10net plans to continue working with Blue Meta into the future:
10net continues to engage with Blue Meta and looks to them for support in all facets of launching their new brands into the marketplace, including the creation and execution of the recommended marketing and sales tools and campaigns.
“Blue Meta has been amazing and a great team to work with. I can’t say enough good things about them and I am looking forward to the results to come in the next six to twelve months”, said Tina Finan.