Grammarly · Consumer Goods
Grammarly asked Blue Meta to build a performance marketing strategy that would drive new subscription sign-ups in Canada, targeting both individual and enterprise users.
Communicating the value of a writing assistant to a skeptical audience required precise audience segmentation and creative that addressed real-world pain points — not feature lists.
Blue Meta built a full-funnel digital campaign across Meta, Google, and programmatic channels. Creative testing identified winning messages for each audience segment. Retargeting sequences moved warm audiences from consideration to conversion.