McCarthy Veterinary Supplies · Professional Services
About McCarthy Veterinary Supplies
McCarthy Veterinary Supplies is a family-owned and operated veterinary supply company based in Alberta. For over 50 years, they've been providing innovative products, exceptional service, and industry-leading solutions to Canada's veterinary community.
McCarthy Veterinary Supplies asked Blue Meta to help with refreshing its brand and modernizing its digital presence. They also wanted to expand into the digital marketing realm to increase overall awareness and drive more product sales.
There were a number of challenges the Blue Meta marketing team identified. Our digital marketing strategy was designed to create awareness and keep McCarthy Veterinary Supplies top of mind with both existing and new customers, drive sales or inquiries to the sales reps or order desk, successfully market to vendors already represented while attracting new ones, and encourage downloads of the company's quarterly magazine.
A discovery meeting with the client resulted in deep insights that laid the foundation for a full brand and marketing strategy. The creative team refreshed the logo — choosing a bold font and replacing the 'T' with a medical cross symbol incorporating livestock and companion animal groups. A website refresh put the new brand front and center. Once complete, paid advertising on Meta and Google, organic social media posting, an overhaul of the quarterly catalogue, and two email marketing campaigns were launched.