Orogen Royalties · Industrial
"Our previous marketing strategy relied heavily on creating and sharing content. We knew we needed to grow the number of people who were seeing this content and encourage the download of our Investor Presentation through a solid digital marketing strategy," said Liliana Wong, Marketing and IR manager with Orogen.
Following an initial discovery meeting with Orogen, the team at Blue Meta began extensively researching the competitors in this space to determine how best to differentiate Orogen's brand in terms of colour, imagery, and messaging. Time was also spent identifying the target audience — potential investors — and what was important to them when making investment decisions.
After a few follow-up meetings, a final presentation was delivered to Orogen that summarized the research findings, a brand strategy including a proposed logo, recommended colours, fonts, and imagery, as well as a measurable digital marketing strategy with clear KPIs and metrics. Orogen has since adopted all of the brand recommendations into their new website and corporate marketing materials.
"We were very happy with the brand and marketing recommendations provided by Blue Meta. They took the time to understand our business and how best to attract new investors. We look forward to continuing to work with them in the future." — Liliana Wong, Orogen