Pastime Sports · Consumer Goods
About Pastime Sports
Pastime Sports is a Vancouver-based sports collectibles and trading cards retailer with a passionate community of collectors.
Pastime Sports needed to grow their online community and drive e-commerce sales for sports cards and collectibles.
The sports card and collectibles market experienced explosive growth that attracted many new competitors. Standing out and building a loyal community required a brand story that went beyond product listings.
Blue Meta built a community-first social media strategy centred on authentic content, collector stories, and live events. Paid social campaigns drove new community members to the brand's Instagram and email list. E-commerce campaigns on Meta and Google converted community engagement into sales.