1. The Challenge
Pastime Sports came to us wanting to generate as many sales for new customers as possible, using Google Search Ads to capture existing search intent for popular trading and sports card series. The success of this campaign was measured based on sales volume, and the overall ROAS.
2. The Execution
Our team went to work with utilizing PPC and email campaigns to increase sales with the focus being on new releases within the sports and trading card space. Customers were sent to each respective shopping page depending on what search theme they entered.
We set up content calendars for the year for various email marketing campaigns as well which proved to be a significant piece to the puzzle with driving revenue for this client.
3. The Results
Results were better than expected, with significant results being achieved with a competitive keyword strategy that focuses on optimizing quality score of the most popular search terms for a given theme.