Peninsula · Professional Services
About Peninsula
Peninsula is an award-winning HR consulting and health and safety outsourcing company. They are renowned not only for the full slate of products and services they provide but also for their 24/7 advice and support.
Offering everything from HR outsourcing and OHS compliance to contracts, legal assistance and online softline, Peninsula is a trusted partner to over 4500 Canadian businesses.
Peninsula had previously engaged other agencies to help with their marketing efforts but were disappointed in the results. There was little success in generating brand recall among small business owners across social channels and it was costing too much. Peninsula approached Blue Meta to help establish their brand as the leading HR solutions provider in the minds of small and medium business owners across Canada.
The team at Blue Meta set out to build a campaign that would capture the attention of key decision makers within the defined audience. Following a deep dive into target audience research, we were able to show how much more complex and comprehensive this sector was. This became an essential component that redefined our understanding of the various HR issues and marketing opportunities that existed within that audience.
A digital strategy brought a fresh creative solution to the Peninsula brand by reviewing the existing customer data as well as how that data was structured. We also looked at the customer buying journey by target industry and crafted new messaging and creative solutions for individual personas. From there, a combination of cold and warm audience targeting and remarketing campaigns were launched across social, search and programmatic platforms.