Corbin & Co. · Hospitality
About Corbin & Co.
Corbin & Co. is a boutique hotel and restaurant group based in Metro Vancouver, offering premium hospitality experiences across multiple properties.
Corbin & Co. asked Blue Meta to reposition their flagship property from a mid-market to a premium brand — attracting a higher-value guest and commanding higher room rates.
Changing market perception of an established hotel is challenging. Existing guests had strong associations with the previous brand positioning, and the new identity needed to appeal to a premium audience without alienating loyal customers.
Blue Meta developed a comprehensive rebrand — new visual identity, brand guidelines, website redesign, and a phased digital marketing campaign that introduced the new Corbin & Co. brand to premium audiences through Meta, Google, and programmatic display.