Transforming Hospitality: Strategic Rebrand Elevates to Premium Status

Pasta D’Angelo had initially approached Blue Meta for a CDAP strategy for their retail line however once we had delivered on that and the client saw first-hand the level of strategic thinking and world class creative that was provided, they immediately approached us to help them rebrand the hospitality line.

1. The Challenge

The primary goal was a complete rebrand for Pasta D’Angelo’s hospitality line. This part of the business caters exclusively to the hospitality industry – from restaurants and hotels to retirement homes, golf clubs, cruise ships, airlines, tourist attractions, convention centers, banquet facilities, specialty retailers and airport lounges.

To ensure that the client would stand out in a very competitive field, we needed to build a brand. As part of that goal, we knew that the underlying premise wasn’t just a mere rebrand. We wanted to elevate the new brand to a level not seen before, to position Pasta D’Angelo Hospitality as superior and premium. One that would stand head and shoulders above the competition.

To achieve this, a strategic blend of design, creative and content had to come together. It had to be not just well-planned but well-executed.

2. The Strategy

Working closely with the client, Blue Meta mapped out a plan for brand creation and execution. Sophistication, premium, gourmet, tantalizing – just a few of the words that we used to describe the look and feel we were going for. The brand essence itself needed to be created, cultivated then captured before we could start building out any marketing tactics for the client.

3. The Execution

Getting a well-executed photo and video shoot done was the first step necessary for establishing the new brand. Working closely with a supplier that specialized in food and CPG marketing, the team delivered on a powerful new brand that was equal parts bold, sophisticated and premium.

The video was a pure masterpiece, showcasing not only the products but the passion and care that went into the making of each one. Using the company’s own chef as a central figure helped bring both authenticity to the video while also showcasing his natural talents when it came to making pasta with fresh, local ingredients.

Images and video were just the start of the brand story. Once those were locked in place, we then developed additional marketing tactics and touchpoints for the client including:

  • Logo w/stamp icon
  • Stationery (business cards, letterhead)
  • Price List
  • Product Page Template
  • Cartons / Packaging
  • Website https://ravioli.ca/