Tuner Depot · Consumer Goods
About Tuner Depot
Tuner Depot is a Canadian aftermarket automotive parts retailer specializing in performance upgrades for import cars.
Tuner Depot wanted to scale their e-commerce revenue and expand their customer base beyond their existing community of car enthusiasts.
The aftermarket automotive parts market is highly fragmented, with buyers who are extremely knowledgeable and brand-conscious. Reaching and converting new customers required both credibility with enthusiasts and discoverability for buyers earlier in the research process.
Blue Meta built a Google Shopping and Meta strategy that reached automotive enthusiasts at multiple stages of the purchase journey. Product feed optimization maximized Google Shopping visibility. Meta campaigns targeted enthusiast audiences with creative that demonstrated product performance and quality.