Unit Electrics · Industrial
Unit Electrics asked Blue Meta to build a digital marketing program that would generate qualified commercial and industrial electrical contracts.
Commercial electrical contracting is a relationship-driven industry where digital marketing has historically been underutilized. Standing out required demonstrating credibility and expertise to procurement teams and project managers who were unfamiliar with the brand.
Blue Meta developed a Google Search and LinkedIn strategy that put Unit Electrics in front of decision-makers at the moment of need. Case study content and project showcase materials built credibility. Retargeting kept the brand visible throughout long procurement cycles.