10net · Consumer Goods
About 10net
10net is a Canadian footwear brand offering lightweight, versatile shoes designed for active lifestyles. They came to Blue Meta looking to scale their direct-to-consumer sales and increase their return on ad spend.
10net needed to grow their direct-to-consumer e-commerce revenue through digital advertising while achieving a strong return on ad spend against the backdrop of a competitive footwear market.
The footwear category is dominated by large, established brands with enormous advertising budgets. Competing for attention required precise audience targeting, compelling creative, and a data-driven approach to media spend allocation.
Blue Meta built a performance marketing program across Meta and Google, combining prospecting campaigns to build brand awareness with aggressive retargeting to capture high-intent shoppers. Creative testing identified winning ad formats and messages. Product feed optimization ensured maximum visibility in Google Shopping.