West Coast Select · Consumer Goods
West Coast Select had seen declining revenues in the wake of the global pandemic. They approached Blue Meta for help in identifying ways they could diversify their operations that would generate additional revenue streams.
Finding ways to supplement the company's current revenue streams during the pandemic was just one of the many challenges the Blue Meta team was facing. Another was offering customers a convenient and practical way to buy healthy seafood options — including pricing to encourage trial and long-term commitment.
Following extensive research, competitive analysis, and a thorough review of the existing market, we proposed that West Coast Select create a new direct-to-consumer brand — GoFysh — that would resonate with their target audience while encouraging them to purchase products online via a user-friendly e-commerce website. Blue Meta led a photo/video shoot, created a Shopify store, and launched a digital marketing strategy spanning social ads, Google search, email marketing and automation.