Yeedi · Consumer Goods
Yeedi asked Blue Meta to build their Canadian market presence and drive direct-to-consumer sales for their robot vacuum product line.
The robot vacuum category is dominated by Roomba and other established brands with strong brand recognition. Launching a new brand required building awareness and trust while communicating product superiority at competitive price points.
Blue Meta developed a full-funnel digital strategy combining YouTube pre-roll, Meta, and Google Shopping campaigns. Product demonstration creative highlighted Yeedi's advanced features. Comparison content positioned Yeedi favourably against category leaders. Retargeting sequences moved interested shoppers to purchase.