A Guide to Cut Costs and Get More Results
Download the Guide to Cut Costs and Get More Results. In this whitepaper, we discuss the variables you should consider when adjusting your marketing spend.
Your cash position vs your competitors & how it affects sales & marketing
Metrics & KPI’s
What are the numbers that matter now
Don’t Arbitrarily Cut
What sales & marketing activities now matter the most:
- If you are not cash crunched
- If you are cash crunched
- Focus on existing customers
- Get maximum return by tactic – test, tweak and repeat
The Pivot to Digital
Adapting too quickly changing online behaviours to position for the future.
Figure out your customer’s spending behaviour during a downturn (B2C focus)