May 2020

A Guide on How to Cut Costs and Get More Results

Nick Avaria

CEO

Entrepreneurs Leadership Mental Models

Download the Guide to Cut Costs and Get More Results. In this whitepaper, we discuss the variables you should consider when adjusting your marketing spend.

Cash Position

Your cash position vs your competitors & how it affects sales & marketing

Metrics & KPI’s

What are the numbers that matter now

Don’t Arbitrarily Cut

What sales & marketing activities now matter the most:

  • If you are not cash crunched
  • If you are cash crunched
  • Focus on existing customers
  • Get maximum return by tactic – test, tweak and repeat

The Pivot to Digital

Adapting too quickly changing online behaviours to position for the future.

Figure out your customer’s spending behaviour during a downturn (B2C focus)

A guide to cut marketing costs to get more results

 

 

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