May 2020

A Guide on How to Cut Costs and Get More Results

Nick Avaria

CEO

Entrepreneurs Leadership Mental Models

Download the Guide to Cut Costs and Get More Results. In this whitepaper, we discuss the variables you should consider when adjusting your marketing spend.

Cash Position

Your cash position vs your competitors & how it affects sales & marketing

Metrics & KPI’s

What are the numbers that matter now

Don’t Arbitrarily Cut

What sales & marketing activities now matter the most:

  • If you are not cash crunched
  • If you are cash crunched
  • Focus on existing customers
  • Get maximum return by tactic – test, tweak and repeat

The Pivot to Digital

Adapting too quickly changing online behaviours to position for the future.

Figure out your customer’s spending behaviour during a downturn (B2C focus)

A guide to cut marketing costs to get more results

 

 

Whitepaper Download

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Musings on Luck, Life, & Business

I think a lot about ‘luck” in different contexts: does it exist? If so, where? And how does it manifest? It all has to do with a sense of personal control over situations and how you react to them. 
6 Digital Marketing Tactics For B2B Business – Our Guide

Digital marketing is always changing. It is important to stay flexible and adapt to the changes in trends to make sure your business is reaching your customers in the right ways. We’ve put together some strategies that you can build into your digital marketing strategy for your B2B business that will help get results.