Clucking Brilliant, HiFive Chicken’s Fresh Take on Fast Food

HiFive Chicken asked Blue Meta to help them rebrand so that they could better and more effectively showcase their delicious chicken products. Blue Meta’s creative team did not disappoint, delivering a modern and eye-catching design that seriously elevated HiFive Chicken in the market. The rebranding effort has been a proven success, creating interest while increasing sales for the growing chain of restaurants.


HiFive Chicken is a fast-food chain specializing in offering a delicious menu of roasted and fried chicken. With a passion for using the freshest ingredients and a commitment to delivering quality food, the chain has quickly become a popular destination for those seeking a quick yet tasty and satisfying meal. From their signature fried chicken to their crispy tenders and juicy roasted chicken alternatives, HiFive Chicken has something for everyone.

Hi Five chicken design

1. Challenge


Blue Meta was tasked with developing a comprehensive brand strategy for HiFive Chicken. The objective was to create a brand that would increase recognition to help them stand out in the fast-food market. A more modern, impactful brand was needed to take their stores in a bold new direction. Blue Meta delivered a design that has had significant impact. The new look has taken HiFive Chicken to new heights in the competitive world of fast-food.

Hi Five chicken case study design

2. Strategy


HiFive Chicken’s comprehensive brand strategy was a resounding success. The goal of the strategy was to increase brand recognition and create a bold, impactful design that would creatively and strategically set HiFive Chicken apart in the market. The strategy was aimed at creating a modern and attractive brand that would draw customers in while driving interest and increasing sales.

The strategy was implemented through comprehensive brand guidelines that showcased HiFive Chicken’s commitment to quality food and their passion for using the freshest ingredients. The design was sleek, modern and eye-catching, effectively communicating the essence of the HiFive Chicken brand.

In addition to driving interest and increasing sales, the rebrand has also helped position HiFive Chicken as a top contender in the competitive world of fast-food chains. The refreshed brand has attracted new franchise owners and established the restaurant chain as a go-to destination for hungry customers looking for quick yet tasty and satisfying meals.

HiFive chicken store design

3. Results


The campaign launch and ensuing rollout were extremely successful for the client. Strong creative drove awareness and significantly elevated the brand, ensuring it would stand out for consumers searching for options in the market.