Walking on air after a 24X ROAS on marketing spend

OOFOS shoes have been taking the footwear industry by storm. Showing up in everything from wedding photos to fitness influencer accounts. What makes this unique sandal stand out in a crowded marketplace?

Their revolutionary technology that absorbs up to 37% more impact than traditional footwear. Every single OOFOS style carries the American Podiatric Medical Association Seal of Acceptance.

1. The Challenge

How to break into the Canadian marketplace and increase sales online.

Blue Meta got to work on a multi-channel campaign including targeted Google Ads and Facebook Ads.  OOFOS invested in new brand creative so we could better tap into the lifestyle market for their product. Then a series of ads was created for both platforms incorporating AI and best channel practices.

We focused on segmenting their performance max campaigns, and refining both their high and low performing SKUS for best results.

2. The Results

The results of their first online campaign in the Canadian marketplace:

  • Combined ROAS increased 193% YOY
  • ROAS for Google Ads has increased 238% YOY
  • ROAS for Facebook Ads has increased 147% YOY
  • Over 100% increase in online orders to their store

That’s a lot more happy feet out there!

Is your brand ready to go mainstream? Let’s talk about how our creative services and ad management strategies can help.