Elevating the Whisk Kitchen Companion App with Impactful Marketing

Whisk (now rebranded to Samsung Food) sought the expertise of Blue Meta to drive user acquisition through a cross platform advertising campaign. Creating a comprehensive marketing campaign that would effectively promote the app and its features, the creative team at Blue Meta was up to the task, delivering targeted and impactful creative that drove results.

ABOUT WHISK

Whisk is a mobile web application that helps users manage their cooking and recipe needs. With features such as recipe discovery, ingredient shopping list creation and meal planning, Whisk makes it easier for users to plan and execute their meals. The app also allows users to save and organize their favorite recipes and provides tools for recipe scaling and nutritional information. Additionally, the app can integrate with other smart home devices, such as ovens and kitchen scales, to make the cooking process even more seamless and efficient. Whether you’re a seasoned cook or just starting out in the kitchen, Whisk is designed to help you achieve your culinary goals and make meal planning a breeze.

Whisk (acquired by Samsung in 2019) is building the Samsung Food Platform that is helping millions of users worldwide collect inspiring recipes and save time planning, shopping and cooking across a variety of surfaces including mobile apps, web, voice, Samsung FamilyHub fridges and other hardware. Whisk is a globally distributed team of about 100, primarily engineers and data analysts, product, UX design and research specialists.

1. Challenge

UNLEASHING THE POWER OF WHISK

Blue Meta rose to the challenge and developed a comprehensive marketing campaign that would effectively drive installs of the Whisk mobile app on both iOS and Android platforms while also promoting user acquisition to the web app (my.whisk.com). The campaign needed  to have the ability to seamlessly adapt to multiple platforms and creative formats, delivering consistent messaging and results that met the client’s goals. Crafting innovative and effective marketing strategies was just the beginning of a tasty campaign that would have significant impact for Whisk.

2. Strategy

STIRRING UP SUCCESS

The digital team sought the expertise of the creative team to ensure the successful launch of Whisk’s app. Leveraging the existing creative assets provided by the client, Blue Meta’s design and copywriting specialists crafted a visually appealing and informative series of eye-catching digital ads.

The result was a cohesive and compelling brand creative that highlighted not only the app but its features and benefits as well. To maximize the impact of the campaign, Blue Meta also leveraged data insights to refine and optimize their strategies. The team analyzed campaign performance metrics to make informed decisions about which tactics were most effective. This data-driven approach allowed the specialists to continuously improve the campaign and ensure its long-term success.

By combining creative design, insightful data analysis and an evergreen approach, Blue Meta was able to develop a comprehensive marketing campaign that was both effective and enduring. This was critical in driving installs and promoting user acquisition for Whisk and helped ensure the long-term success of the app.

3. Results

A RECIPE FOR SUCCESS

The campaign launch and ensuing rollout were extremely successful for the client. Strong creative drove awareness and significantly elevated the brand, ensuring it would stand out for consumers searching for options in the market. 

Metrics measured: 

  • ROAS
  • Sales