New Player In The Robot Vacuum Market Cleans Up With Big Results On Amazon
Yeedi needed help launching their new vacuum brand and driving sales through Amazon. With the major goal focused primarily on moving product, they asked Blue Meta to help them build and launch a digital campaign, including targeted, on-point creative.
Founded in 2019, Yeedi is an up and coming robot vacuum brand focused on providing competitive, world class products for less cost than what the market is currently offering. Just one year later, in 2020, the Yeedi k650 was awarded “the best robotic vacuum cleaner for pet hair” by Digital Trends, Wired and PCMag. In 2021, Yeedi’s self-empty robot vacuum and mop, Yeedi vac station, won the prestigious Reddot Design Award and ranked No. 1 on Amazon’s Best New Release on launch day.
NOT YOUR AVERAGE LAUNCH
Compressed timelines meant the team had to move fast. Yeedi wanted to launch their products on Amazon within a very short timeframe to take advantage of a seasonal prime selling window (Black Friday weekend). This also impacted the team since it did not allow sufficient time for a full marketing strategy to be built out.
A CLEAN SWEEP WITH CREATIVE
The digital team turned to the creative team for solutions that would help ensure a successful launch of Yeedi’s robot vacuum products.
Using high-quality existing creative assets from the client, Blue Meta’s design and copywriting experts crafted an Amazon storefront, landing page and a series of static and animated digital ads.
The resulting strong, spot-on brand creative showcased not only the products but their features and benefits as well.
BLOWN AWAY BY THE RESULTS
The campaign launch and ensuing rollout were extremely successful for the client. Strong creative drove awareness and significantly elevated the brand, ensuring it would stand out for consumers searching for options in the robot vacuum market.
Over a six month period, landing page sessions increased by 72 percent with accompanying conversions jumping by 69 percent.
Google ad performance saw an 85 percent increase in conversions.
On Facebook, the campaign realized over three million impressions while the cost per click dropped by 47 percent and the cost per conversion decreased by 38 percent.
E-commerce KPIs were equally impressive as well with average conversion costs dropping by 33 percent.