Demand Gen Daily – Ep 3: Mitigating Customer Acquisition Costs

Will rising customer acquisition costs ever stop? Hmm, maybe not. But there are ways to mitigate these costs!

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👉In this podcast episode, you’ll find:

  • What does customer acquisition cost mean
  • How to get more customers but for less
  • Mitigating costs through ad optimization, conversion rate optimization (CRO), increasing data quality 
  • The reason why marketing exists

Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here! 

Part 1 | Part 2 | Part 4 | Part 5

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