So you’re tracking data, but how do you make sense of it in order to make the right decisions for your business? That’s where you might need to manually connect the dots yourself and spend more time reviewing your business metrics. It’s easy to get caught up in the details, so take the time to look at the big picture. Not looking at the big picture can lead to false positives, which can prevent your business from achieving its full potential.

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We discuss these key takeaways:

1. False positives in lead data can skew your tracking and lead you to make decisions based on inaccurate information.
2. The most straightforward approach can sometimes be the best – this could be a shared Google Sheet where extra data is tracked manually to fill in the gaps that can’t be tracked (things like store traffic, MQLs vs SQLs, etc)
   a. Ranking the quality of these leads can help tie this information back to the campaigns
3. Ideally, have your financial system, CRM, and campaigns all speak to each other with integrations where possible. 
4. Spend more time reviewing the business metrics and driving insights from those rather than the nitty gritty of campaign data.

If you need help figuring out how to connect your platforms so you can make your decisions based on hard data, let us know! We can help guide you through.

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