Demand Gen Daily – Ep 4: Influencing Lifetime Value With Strategy
Customer lifetime value may take time to reap the benefits, but when the benefits can be this good, you won’t want to miss out!
However, you can’t control lifetime value without understanding the factors that influence it.
👉In this podcast episode, you’ll find:
- Lifetime value is fundamentally about strategy
- Why it’s more difficult to control CAC than LTV
- Controllable factors of LTV
- The effect brand has on LTV
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
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