Demand Gen Daily – Ep 4: Influencing Lifetime Value With Strategy
Customer lifetime value may take time to reap the benefits, but when the benefits can be this good, you won’t want to miss out!
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However, you can’t control lifetime value without understanding the factors that influence it.
👉In this podcast episode, you’ll find:
- Lifetime value is fundamentally about strategy
- Why it’s more difficult to control CAC than LTV
- Controllable factors of LTV
- The effect brand has on LTV
Have you listened to the other sections of the Customer Lifetime Value series? If not, check them out here!
Part 1 | Part 2 | Part 3 | Part 5
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